Exploring Edmonton with Yegventures: Local creator shares his passion for the city
By Ashaan Jiwani on October 21, 2025
For more than a decade, Yegventures has been giving Edmontonians a closer look at their own city, from hidden gems and local eats to festivals and infrastructure projects. The creator behind the page, Lincoln Ho, has built a reputation for showing what makes Edmonton unique through community-focused storytelling and travel coverage.
I spoke with the creator of Yegventures about how it all began, how the city’s social scene has evolved, and what’s next for the long-running local platform.
Q: What first inspired you to start Yegventures, and what was your goal when you began?
A: I started Yegventures as a kind of community channel, almost like a digital magazine. It was about featuring community groups and things to do around the city, kind of like what you’d find on the old Shaw channel.
Q: How has Yegventures evolved over the years?
A: It’s evolved a lot since then. Now it’s my lifestyle. I get paid to feature things around the city, places to eat and even destinations you can fly to from Edmonton.
Q: What keeps you motivated after more than a decade?
A: New things keep me excited. I’ve covered a lot of the same festivals and events for years, so when something new happens, it’s fresh for me and for viewers, too.
Q: How do you decide what’s worth featuring?
A: When I decide what to feature, I look for what’s newsworthy, what’s new, what’s got impact or human interest. I try to stay away from partisan issues, but city politics are fair game.
Q: What kinds of stories do you love covering most?
A: Tourism-related content is my favourite. I love showing off my city and helping people see there’s always something to do. I’m drawn to things like urban design, architecture and transportation how a city runs.
Q: What’s one thing people might not realize about Edmonton’s audience or culture?
A: A lot of people don’t realize how diverse Edmonton’s audience is. I have younger followers on YouTube Gen Z and even Gen Alpha, while Instagram leans older. Each group reacts differently to content.
Q: Do you have a favourite hidden gem?
A: I think Métis Crossing is a great hidden gem. It’s outside the city near Smoky Lake, but it’s one of the few places Explore Edmonton promotes that isn’t within city limits.
Q: What advice would you give to someone who wants to explore more of their own city?
A: If you want to explore your city more, just go out and do it. Pick a random direction and see where it takes you. There are two versions of every city, one you experience by car and one you experience without it.
Yegventures continues to share his passion for local and authentic; his work reminds Edmontonians that there’s always something to explore. Yegventures continues to highlight Edmonton’s stories and events. With a passion for local and authentic, his work reminds Edmontonians that there’s always something to explore.
Follow Yegventures on Instagram at instagram.com/yegventures